A thought provoking talk that examines the ubiquitous use of mobile technology as it shapes today's consumer lifestyle. It presents the key drivers that have led to a surge in the use of mobile applications across work, social media, entertainment and m-commerce. The market for mobile applications is viewed from the perspective of a mobile app developer and a consumer. This talk serves as an excellent food-for-thought for entrepreneurs and business development managers focused on increasing the appeal of their mobile apps amongst their target consumers

Mobile devices have become an indispensable part of our lifestyles, and serve to make life easy, organized, less complicated and fun, for users who may have never used a computer before, or may not want to. But for that to happen, you need applications that take into account the environment and the technologies that these applications need to work with, and the way people expect to use them. This talk highlights these expectations, and the opportunities for developers to address them.

"A Changing Paradigm in the Mobile Application space" by Edwin Moses

Panel Discussion - "Appconomics , Traps for an App"

Okay! Agreed. You've got one of the bleeding edge, slick and cool mobile app ready to WOW your target customers. And WOW-ed they are. They get onboard with your offering, start using the pilot/trial version. You know your app has got a strong value proposition, the surge in the number of new user sign-ups prove the point. It's all bright and sunny till you start thinking of how to monetize the app. One time fee, charging end-users versus B2B players, revenue sharing, licensing - are some of the words that start to flood your mind. Thankfully, you are not alone, almost all key players in a mobile app market face the same challenge when they launch a new app. The concluding panel discussion will bring together industry experts and key players in the mobile app market to engage in an open discussion about approaches and nuances of monetizing mobile apps. Discussion on revenue models, clever approaches to monetizing and learning from past mistakes would be the highlights of this panel discussion.